- CrossFit is getting fancy (and reputable). Check out this article on the CrossFit Games in….THE ECONOMIST! Can I get a Yeah Buddy. 2 of my favorite things, in 1 place…kind of like our gym 🙂
- Click on this link if you don’t believe me…http://www.economist.com/blogs/babbage/2011/07/online-fitness …or just read it below (what, is the Economist going to come after me?)
“Internet buffs are often accused of being flabby couch potatoes. Tell that to the several hundred people who battle it out in Los Angeles on July 29th-31st for the title of the fittest person on Earth. The finalists of the CrossFit Games are the the sturdiest of more than 26,000 competitors from 59 countries who responded to challenges posted on the internet.
The participants filmed themselves lifting barbells and performing calisthenics in busy streets, driveways, or public parks, then uploaded their feats on the web for other aspirants to judge. Few are professional athletes (though sponsorship is growing). Many have careers in physically taxing vocations like the army or firefighting, though a surprising number are school teachers (not just PE, mind you). What unites them is a passion for practical fitness—and the voyeuristic camaraderie of watching others punish themselves through the same task, often against the unlikeliest of backdrops and using whatever (typically hefty) objects happen to be to hand.
The CrossFit Games grew out of a small gym in California which began posting a daily challenge on the internet. Anyone could complete it, log the result and make comments about it. Interest spiked in 2005, coinciding with several technological advances, notably increasing bandwidth, the spread of public Wi-Fi networks, the arrival of handheld video recording devices (in mobile phones and flip cams), and the rise of Facebook (launched a year earlier).
Tony Budding, a CrossFit spokesman, adds bits of new content every day—photos, links, articles and videos—on diverse topics including gymnastics, weightlifting, nutrition, as well as demonstrations of physical prowess like shifting sandbags. The online community responded by posting their own unique challenges and ideas. It soon caught the attention of professional fitness experts. The site is now home to a vast open-source trove on all things sporty.
Fans have also used the website to build their own fitness ventures. Over 2,800 CrossFit gyms have sprung up in 50 countries, in venues ranging from military bases in war zones to private garages open to fellow fitness nuts. Software developers have created advanced training logs, crafty equipment suppliers have dispensed with warehouses and retail outlets to connect buyers to manufacturers and shippers.
The Los Angeles contest will stream over the internet, free of charge. It might even spur some in the web’s paunchier quarters to limber up.”